Boxsters, here’s Bob Paeth's recollection of this Box Art …
Close up of Revell 1955 Chevy door boxart
The story
behind the box art of the original '55 Chevy by Revell:
The '55 Chevy hardtop was in the model shop when I started with Revell.
The model shop was in the process of making all of the prototype parts that
would make up the final kit. Art Russell was the model maker. The
responsibility fell upon me to make sure that all of the features of the kit
were correctly done according to the engineering plans. In the meantime the art
department was starting work on what the box art would look like and at the same
time I was asked to suggest
what to put onto the decal sheet. Because of the development cost of the kit I
was relegated to design a very small decal. Being new to the "scene" and
somewhat still starry eyed in my newfound position, I thought it would be cool
to put my name on the decal.
The three research analysts (as we were called) were Lloyd Jones (airplanes and ships), Jim Keeler, and myself. I decided to name them also. I tried various combinations of the names, ie: Paeth-Keeler-Jones, Jones-Paeth-Keeler, etc., but decided that Keeler-Paeth and Jones had a certain "ring" to it. The engineering department did the original drawing of the decal and it was sent to the printer along with the order for a printing of 50,000.
In the meantime, the art department commissioned Jack Leynnwood to
draw the '55 showing a drag scenario. In his art work he depicted the decal
sheet as it would be in the kit. As an aside, I also included the name of my
immediate boss Jack Winslow on the decal. When the owner of Revell, Lew Glaser,
saw the finished boxart he sorta went ballistic. No one at Revell should be in
the picture. Because Keeler's name was the first called out Lew figured he was
the one who had designed the decal. He called Jim Keeler up to his office and
demanded to know why he had done this action. Poor Jim didn't have an answer as
this was the first he had known about it, (I hadn't told him what I had done).
By the time Lew found out who was responsible, the box was being printed, the
decal sheet was already finished and the cost to re-do everything was way too
much to be realistic for change.
As you can see, all of the reissues of the kit had a different decal sheet and
the names were deleted.
Bob